Yokohama was established in Japan in 1917 and has a wealth of experience within a number of different industries. They use their vast experience in motorsport to pass on the benefits normally enjoyed by top professional Championships to normal passenger car users.

Yokohama has Motorsport within its DNA and is well known within the Motorsport family. For decades, they have supplied the FIA World Touring Car Championship, the Macao Formula 3 Grand Prix and many other International series with their prestigious ADVAN tyres.

Their commitment to Motorsport goes back in time and in addition to its high performance ADVAN products and leading technology regularly tried and tested on the track, it has also diversified to offer an extensive range of premium passenger car tyres for all uses and all premium cars.

Essentially the difference between Motorsport tyres and “normal” passenger car tyres is the function the tyres must perform.  On the one hand, Motorsport requires a high grip and a durability which has to be carefully balanced to ensure success at the extreme performances required at high level competitive racing.  On the other hand, a passenger car tyre needs to provide other aspects such as comfort, lower noise, efficient energy saving qualities and durability.

Please see our range of tyres below for more information: